Artifact

My advertisement is directed toward a bus stop poster. I think with the artifact would work in as a print ad if I removed two row and two columns. In print the page is so small the design would loose impact. My goal was to provide a lot of information, but to organize it so its not too overwhelming. During my development process I was shooting ideas around with Dave Harris. He made a point the text needed to dominant and easy to see in a bus advertisement. Since he had worked for UTA he expressed identifying what people were looking at is at least as important than seeing the image. Visually I am creating a bit of a competition between my image graphic and my logo, but I hope it has sense of balance.

I'm using all of the gestalt principles, but i didn't use them all consciously. 
Prangnaz: Small squares create on big square.

Similarity: Not only in shape, but the manner composition of subjects progresses. Whether being framed to the left or right. 

Continuity: Because of the progression of color and gray scale, and composition the eye is suppose to directed across the page being push to the side of up and down.

Closure: I used this law in two ways: First creating a square using positive and negative space. Second,  all of my images had to be cropped. While shooting I had to keep in mind how frame where I could keep the information I wanted to keep, not loose something important. Some images were shot to tight to use. The rectangle frame is constricting, but have to visualize square framing kept me on my toes. (And some weren't successful.) 

Figure/Ground: Again, I do have some intentional competition here, between my images and logo graphic. I created a line separating them from each other to break up them up. The should be seen together, but as separate entities.

My purpose for this design is not only display a variety of photography, but to draw the viewer into image. A glance wouldn't be sufficient to process all the information, so I wanted to use contrast in color and layout to get those few extra seconds of attention. I used the center picture because it looks like it has been photo tinted, and I thought it would bridge the gap of color and black and white.