Final!!!

Part One:
I have hard time with font. I'm not incredibly affected by font. Images do it for me. Font boring to me. I don't spend nearly as much time analyzing font design in both style and placement as I do to other design elements. This attitude has crippled my designs because they are neglected. I can now identify how font can compete and bog down over all design if used improperly. I still don't dream about serifs like I would lenses, but I how font can bring design to another level.

Jeep: Bold, simple and to the point. Jeep's products are functional and casual. The spirit of the vehicles are exemplified in their choice of font. Jeeps are built for the "off road enthusiasts." On Jeeps website when each picture of different model are scrolled over vehicle will enters driving up and over frame. The two wrangler models have mud dripping off the tires a leaving tracks. As Jeep vehicles serve the function of being the off road specialists. Jeep vehicles are about the driver. It is merely a vessel to adventure. The font is bold and simple like the design of their vehicles. The best point Jeep makes with their font is it says Jeep (period).

Jaguar: Their font is fluid and has long strokes. The the shape of the J in Jaguar is reminiscence of the Jaguar's leg of their logo. The choice of white on black, and the use of upper case provides emphasis and clean. The font isn't bombarded with serifs and strokes. My sister had a Jag for a long time. They accelerate quickly and smoothly. Jaguar as an animal are graceful, fast and fluid. All of these attributes describe the font, and the car. There is a continuity with the companies icon, product and branding. The spirit of the company is reiterated in all of their artifacts. Jaguar's logo is black using the highlight to illustrate the Jaguar logo and font. The Jaguar vehicles pictured on their website are black shot on a black background. The highlight in the photograph shows the shape and detail of the cars.

Lamborghini: When I turned fifteen my sisters boyfriend bought a bright yellow Lamborghini. They are fast, loud and flashy (like their owners.) The font used by the Lamborghini company is crest providing a sense of stature, and is a loud yellow and a bull as a logo. The font and logo choice represent power. Gold and bulls are powerful. In contrast with the fast quiet speed of Jaguar, the Lamborghini is loud, irreverent and has brute strength. The font is boxey, bold in style and color, and it jumps off the the page.

Each company uses strength incorporated in their branding, but used in different ways. Jeep uses strength in having the power literally climb mountains. Jaguars in quiet speed, and Lamborghini in brute masculine strength. "Strong as BULL!"

Artifact One:
The So Cal is gorgeous. The texture of the smokey sky contrasting the blue clouds. The suns breaking through the smoke, and the bird returning to a dead tree built emerging from the ash is telling of the fire crisis in California. This example illustrates what your have been emphasizing; how font and imagery can evoke emotion. The line vectors in the image force the eye to remain on the center of the image at the bird clutched to a dead tree. There are three suns breaking through the smoke. I get the texture, font and how the subject is used to show the consequences of wildfire. I don't understand why three suns are necessary to illustrate the healing of the forest. I really like the style of the campaign, the print has been worn and weathered like the content; which, adds consistency in design.

Artifact Two:
The "ENDSUICIDENOW" campaign is very provoking. The hand graphic in the barrel of the gun really illustrates nipping it in the bud. I had a buddy shoot himself last year, and I think the direct approach to suicide (and pretty much everything, have you met me?) is head on. Tiptoeing around an issue isn't going to evoke change. The worest thing you can do about additiction and depression is pretend there isn't an issue. They're like weeds they don't even need water to grow. I like that the image is faceless, and uses the contrast of orange and black. The small graphic of the hand is the star of the image because it's white. The website is white. White=solution. The white pops on the dark burnt orange and black sillouette, becuase there is so liite it doesn't over power the over all image. I wish I could do our last assignment again. I would go in a different direction.

Artifact Three:
United Nations Millennium Development Goals posters are clean in their design. I'm attracted to straightforward simple design. I like how the text is incorporated by a line from the subject. I think the images made sense for their representation except the first two. What does a pineapple have to do with priorities? I can't read the text so I could be missing an important communicative aspect of the image. In contrast the footprint and key are very affective in showing solutions and survival. I like how the design layout is consistent with lettering on the bottom, and having each image participate in the spelling of POSSIBLE. Each poster is different but cohesive by the background color palette and layout. I'm not confident as a designer to take risks with color yet. I have a love affair with gray scale and has prohibited me from branching out. I think this example is a great at using color intelligently, but mostly cohesively with using a broad color palette. The series need to be scene in its entirety to achieve the desired effect. I'm curious to know how the posters were displayed.