Balance

Epsonality
The Epsonality website utilizes the interactivity available in internet use. The website represents the technology of the products produced by using humor, floating graphics, audio, stimulating action; meaning, the cd's spinning and the man working in the background of the sites page. From a consumers perspective the site's technology can only reflect the ability of Epson's products. 'If they can do this with their website, what can their printers do?'
Aesthetically the design of the website is balanced. The page is broken up into thirds. A graphic is on each side of the screen. The center is the Eposonality test or the featured product displaying a moving graphic for each function. The display of functions is symmetrical.
The audio provides an entertaining vessel to educate consumers on their products and individual functions without having to read a page of text. Reading about printers is entirely more boring then the British tech supplementing information with his humorous anecdotes. This site is successful because it's entertaining, interactive, cutting edge in web design, and its purpose is to find the right Epson product for each individual consumer. It's comforting when a company isn't trying to sell their products for sales numbers, but directing the perfectly balanced product for each consumer. Though by providing a personalized printer would increase sales. Hence, Epson just sold another printer.

Pretty Loaded
The rule of thirds is used in "Underworld Evolution" by the liquid graphics being dropped on the right, left and middle of the screen. The breaking water graphics reveals the loading time which has elapsed. When the screen switches to a different loader it was genuinely disappointing.
Asymmetry is displayed in the "JBL Destination Anywhere" by the tour bus giving a sense of motion diagonally across the screen. The passing road signs on the right show the elapsed time of loading. Funny.
Symmetry is used in most of the pre-loaders whether it is the Ford Fusion acceleration dial, Nike Air, Bacardi, etc. They are cool, but expected. "The detective" has a finger print being brushed and reveals more of the print as loading progresses, this is innovative thinking.